Your CV should be professional yet personal. Exciting but not over-the-top. ‘Positively objective’ might be a good way of describing the ideal tone.
There’s a fine line to be drawn and it’s one of the main reasons people turn to CV writing companies. It can be difficult to write in a ‘positively objective’ way about yourself.
But a CV is all about me though right?
Well, yes it is. But ‘me, me, me’ (or ‘I, I, I’ as tends to be the case in CVs) can come across as arrogant. It’s best to write in third person as this sounds more professional and means you can brag but not sound like your bragging. “I am a confident professional. I have demonstrable leadership capabilities” would sound better as “a confident professional with demonstrable leadership capabilities”.
The other side of the coin is people hiding their personality. It can read like a generic job description. In a CV you simply must allow your personality to shine and find adjectives that best suit you. Try not to use cliches − but make your statements original and interesting.
Remember: your CV needs to stand out from the crowd.